Nestle has terminated a sponsorship programme with world athletics’ governing body (IAAF) over fears that the corruption and doping scandals surrounding the sport could damage the company’s reputation, Nestle spokeswoman Lydia Meziani said.
“This decision was taken in light of negative publicity associated with allegations of corruption and doping in sport made against the IAAF,” she added.
Nestle, the world’s largest food company, became in 2012 the main sponsor of a programme aimed at promoting athletics for youths worldwide.
The IAAF is facing crises on multiple fronts, including widespread allegations of corruption and bribery under disgraced former boss Lamine Diack.
Separately, world athletics’ new boss Sebastian Coe has faced criticism following Russia’s ban from the sport for what a commission of the World Anti-Doping Agency’s (WADA) described as “state-sponsored” doping.
Nestle said it had informed the IAAF of its decision and would “await a formal acknowledgement from them that our partnership has ended.”
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